My company already markets to Latinos. What more can the LNC offer?
Consumers may think even the best corporate marketing is self-serving. As a 501-c-3 non-profit educational organization, the LNC showcases your products in the context of a respected nutrition message, giving important third-party validation to your products and your message.
What’s the track record of the LNC?
The LNC and our parent organization, Oldways, have been promoting traditional foods as a path to better Latino health for more than a decade. Our most recent project, the Camino Mágico, is a proven success, with accolades like this one from a California doctor:
I am a general internist in Salinas, California. About 65% of the patients in my community health clinic are diabetics. We are looking for ways to transmit information about healthier eating habits. Most of our patients are Spanish speaking and have low literacy levels. Getting the message across to patients about healthy eating habits is a monumental task with the food choices available to all of us. Thank you for providing tools we can use with our patients.
Do you offer “category exclusives” to your sponsoring members?
We’re believers in the “big tent” approach to partnering with corporate America. We do not limit our programs to one cereal company, or one egg producer, or one bread bakery. The more of us who band together to support health for Latinos, the more effective we can be.
Can you create recipes for us, or analyze our existing recipes?
These services are not included in your annual membership, but we can arrange services like these for an extra fee. Our Culinary Advisors are seasoned professionals who can create innovative recipes featuring your products with a Latin flare; we can connect you so that you can get a quote. We can also quote you on having our in-house RD analyze your existing recipes, and suggest ways to make them healthier — while leaving them filled with flavor.
Can you help us find a speaker on Latino health issues?
The LNC staff may be available to speak at your event – or we may be able to connect you with a local RD or other health professional that can provide a lively presentation for your audience.
What if my company would like to do events not listed?
Like most non-profits, we have more ideas than we have funds to carry them out. Call us and brainstorm, and we’ll come up with a custom program that promotes the cause of Latino health – and makes your company shine. Custom programs are not included in the base membership fee, but can be a very cost-effective use of your marketing budget.
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